Brand Integration, Hollywood, Product Placement, Senza categoria, Serial, TV, featured
DAVID CHASE: do not lose him
During the next fall-winter TV season the Americans will watch the first season of “Chase”, the story of a marshall from Texas, specialized in chasing fugitives escaped from prison. Besides the plot (which seems to be interesting), there are other elements that make us understand the quality of the project. For example the producer, Jerry [...]
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Hollywood, Product Placement, movie
WANDERLUST
Posted on 18 July 2010
Do you know that feeling to run away, to go and run somewhere ? Well, the German people have a particular word to express this feeling: “wanderlust”. The Americans, like us, on the contrary have no word like this. But while we have to make quite a panegiric to convey this feeling they have [...] Continue Reading
Brand Integration, Hollywood, Product Placement, Serial, TV
MR SUNSHINE AND THE COMING BACK OF MATTHEW PERRY
Posted on 14 July 2010
Let’s talk again about next TV season in the States to see what’s news. Let’s start from the first season of Mr Sunshine, with the coming back of Matthew Perry. Even if he has worked a lot after “Friends” (even as producer and playwright), it is quite sure that the sit-com genre is more suitable [...] Continue Reading
Celebrity Seeding, Hollywood, Marketing, Product Placement, Serial, TV
CELEBRITY SEEDING
Posted on 06 July 2010
The great outing of Sex and the City girls is the right occasion to talk about Celebrity Seeding. Let’s explain it’s something between PR ad product placement, with the aim to give the products freely to the Stars of the Show Biz and more in general to the V.I.P. (normally fashion clothes and accessories, but [...] Continue Reading
Hollywood, Product Placement
30 MINUTES OR LESS
Posted on 01 July 2010
Still something news among the “comedy” format, the most vital feature in Hollywood, always able to propose itself in a different light. “30 minutes or less” is the comedy produced by Ben Stiller with his “Red Hour”, defined by himself as a “Dramatic Suspence Comedy”. From the plot you can guess a sort of cross-over [...] Continue Reading
Brand Integration, Celebrity Seeding, Event, Marketing, Product Placement, TV
THE WORLD CUP OF PLACEMENT
Posted on 28 June 2010
The product placement as artistic or technical choice is for sure the best, being more credible, effective and often quite unexpensive. The World Cup players in South Africa for example are good testimonials for clothing and sports accessories. Sometimes they have got an agreement and are well paid, sometimes no. Not all the players get [...] Continue Reading
Brand Integration, Hollywood, Product Placement, movie
THIS MEANS WAR
Posted on 24 June 2010
Just two months to the shooting of “This Means War”, a movie quite unconventional. It is a sort of pink comedy about two great friends who get in love with the same woman…and until here is fine. But the duel between them will become so huge to completely destroy the whole New York City. [...] Continue Reading
Hollywood, Product Placement
HORRIBLE BOSSES IS NOT A COMEDY
Posted on 22 June 2010
At last I have got the screenplay of “Horrible Bosses” by Michael Markowitz and the adaptation of Jonathan Goldstein and John Francis Daley. A movie where very good actors will perform such as Jason Bateman, Jamie Foxx, Colin Farrell, Charlie Day and Jennifer Aniston. However it is not the plot, the director or the [...] Continue Reading
Celebrity Seeding, Marketing, TV, Tie In
OPRAH WINFREY NETWORK
Posted on 18 June 2010
When a few months ago, with great surprise, Oprah announced the end of her famous programme, lots of people din’t think she could retire. Her programme infact has become one of the longest in the story of the American TV and it would have been absolutely no logical to stop such a successful format [...] Continue Reading
Creative Utilization, Marketing, Product Placement
The Micro-Targeting From Alec Browstein
Posted on 10 June 2010
Lots of stories go around in the web about Alec Brownstein and many are untrue. But he is real. He has an interesting web site and his ideas, books and movies are really new. One of the best story about such a 30-year-old American copywriter relates about the way he obtained his first job [...] Continue Reading
Brand Integration, Celebrity Seeding, Event, Marketing, Product Placement, TV
DAYTIME EMMY AWARD 2010: ALL THE NOMINEES
Posted on 07 June 2010
On June the 27th in Las Vegas it will be the “Daytime Emmy Award”, that will give a prize to the best main characters of the daily TV (that is morning and afternoon programs), different from the “Emmy Award” that give prizes to the best actors and anchormen at prime time. Late in August [...] Continue Reading
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