The Hindi film industry — Business trends and Structural perspectives – a report authored by Sunil Khetarpal, Country Manager, Entertainment and Media Banking, Yes Bank, is to be released by the end of this month. The report gives an interesting insight into upcoming trends in the Hindi film industry.

The report includes key trends in production aspects, film financing, collection trends as also emerging revenue streams through home entertainment and in film placements

Since 2001, there has been an increase of 8 per cent and 48 per cent in number of releases per week for all Hindi films and high-grade films respectively. High-grade films (with budgets greater than Rs 20 m) constitute the most relevant Hindi film group as it contributes more than 90 per cent of total business generated by the industry.

Film financing has seen interesting trends, with Non-Traditional Financing Sources (NTFS) gaining ground. Within high-grade films, proportion of films financed from NTFS has increased from 8 per cent in 2001 to 42 per cent in 2004. Also, several investors contributing NTFS for film production are new entrants, which explain their higher propensity to fund films with smaller budgets or smaller capital outlays. Co-productions have seen a rise from 3 in 2001 to 15 in 2004

Over the next 18 to 24 months, use of Product Placement and Brand Promotions (PPBP) in Hindi films is expected to grow further towards Rs 1000 million, from it’s current share.

Write me if interesting in Bollywood Product Placement Planning p.latini@oratorio.biz

According to press reports, product placement on broadcast TV during the first quarter of 2008 was up almost 40% from the previous year, including a whopping 3,291 product placements on top-rated American Idol alone. Concerns have also been raised about the growth of “product integration,” in which, unlike product placement, the commercial product is not shown but is woven into the plot of a storyline or script.

 p.latini@oratorio.biz

“2012”: Farewell Atlantis is the new movie directed by Ronald Emerich (Indipendence Day, The Day after tomorrow, The patriot). The cast: John Cusack, Danny Glover, Thandie Newton, Oliver Platt and Amanda Peet. A 200million-dollars production about the myth of Maya who believed that on Dicember the 21^st 2012 there would have been the end of the world or better the end of our “era”, when it will enter into a new spiritual age. Billionaires and Royalty of the world try to get safe on the Himalaya, wearing clothes by Baci&Abbracci. The dynamic and standing-out Italian Griffe has charmed Hollywood that has chosen its products to wear all the characters of this great disaster movie. At the end of the shooting both the Production as well as the Director have expressed their congratulations and thanks through a special letter to Baci&Abbracci.

Innovation, creativity and boldness are the winning anti-crisis formula of Baci&Abbracci that has so much believed in this great Product Placement operation.

More information and product placement project p.latini@oratorio.biz

Donald Trump and NBC are going to organise the three most important events around Miss Universe. The spectators of Miss Universe, Miss USA and Miss Teen USA have been more than a billion around the world with an average cover really incredible.

Miss Universe will be broadcasted next 2009 Summer so that it is possible to plan a very good activity of brand integration and product placement even for Miss Usa (the final will be in Las Vegas on April the 19th) and Miss Teen Usa. The Organisation Committee has proposed operations between 20.000 and 400.000 dollars explaining that all fee’s are negotiable varying on product provided Continue Reading

To think about product placement as a way of advertising is like defining a PC as a powerful calculating machine. It’s just a part of the truth.

To think about product placement as a way of advertising is like buying a mobile only because its display lights up when you have to look for the keys in the night. It’s really limiting……

To think about product placement as a way of advertising is like buying a lemon to use its peal to treat your stomach ache and throw away the rest of the fruit. It’s a waste of resource unfair to do.

To think about product placement as a way of advertising is like trying to win the New York marathon only because the next year you do not have to pay to entry.

To think about product placement as a way of advertising is like…. I am going to wait your ideas. To be allusive is funny and help us to think about complex ideas in a simpler way.

“When the movie camera shoots a product during a movie, its value gets inestimable” The Wall Street Journal

Product placement is a new effective way for introducing a product, explaining and positioning it, through its exploitation and visibility in movies, on TV shows, music videos or videogames.

To plan this strategy, there are agencies able to present the product and/or the brand, to producers, directors, costume designers and set decorators. We can talk about product placement when such a product is used in a very visible and recognizable way in a movie, TV Show, music videos or game. It’s the same even when an actor quotes a brand only verbally (verbal mention) or this appears in a shop window or on a billboard etc.