During the next fall-winter TV season the Americans will watch the first season of “Chase”, the story of a marshall from Texas, specialized in chasing fugitives escaped from prison. Besides the plot (which seems to be interesting), there are other elements that make us understand the quality of the project. For example the producer, Jerry Bruckheimer, the man who more than others has realised one success after the other, such as the “CSI” (Las Vegas, New York, Miami), “Cold Case”, “without any trace” and many others. Another aspect is the distribution. For the first time with this project, Bruckheimer has been able to sell his product to NBC. A logical choice after so many successful serials for just one channel as CBS (“Dark Blue” and “The Whole Truth” for example). Meaningful for the Americans is even the title of the serial: Richard Chase infact was known as “the vampire from Sacramento”, a horrible serial killer that in few months killed 6 persons, drinking their blood and eating their bodies. Thankfully now there will be Jesse Metcalf, the main character, to free us from such concerns.

I’m abroad for a business travel… news and update from July 7th onwards

                                        Lots of people mix up wrongly Product Placement and hidden advertising. To tell you the truth Product Placement is exactly the contrary. If it were hidden, nobody would care about it. The Clients of Product Placement want their product to be visible and recognizable; this is the only way they can exploit it for their press releases and promotions.

I want to clear this point as especially in the USA, where people love rankings and categories, it is easy to confuse Product Placement and Neuromarketing that represents one of the most blameworthy and less ethical activity. It is one of the most extreme solution still quite empty from promos and brands. The rumor that is going around these days concerns the declarations of a hip hop music producer (Russels Simmons co-fonder of Def jam label) that has declared to have received an offer by McDonald to put its name within a hit. The prize wpuld be of 1 dollar at each radio message. The agreement has not reached as the producer wanted it to remain secret, impossible thing for the huge fast food Company. Following this revelation, it has been disclosed that a few Agencies that have a “segretive division” had offered the same thing to about 30 artists (such as Lil Wayne, Keri Hilson, The Pussycat Dolls, Black Eye’d Peas, Eminem) in the last six months but with no success.The artistic integrity is much more important than a marketing project has been the general answer.

And it’s exactly what think those that work around product placement. No director, actor, screenwriter or producer would squalify his job for 15.000€ of product placement. It so unexpensive the position within an important Hollywood film, though it’s always an artistic choice, able to define a character, a scene or to interact with the plot itself.

If interested in p.latini@oratorio.biz