Product Placement is a long-time activity that needs a strong personalisation, always in proportion to what the Clients ask. There are obviously standard services that are useful to start… and even to go on. The most comon are:  

Annual placement positioning fees

Locking on a placement strategy. Advising on preparation of promotional materials, presenting product line and brand to film studios and television shows; producers, directors, production designer, property master and set decorator. Following agreement by production to place product line, liasing and p.r. with relevant crewmembers to ensure product visibility on camera.

Film’s creative utilization consulting fee

Negotiation with studios production departments and promotions departments. Illustrating studio film creative use in store, on pack, in print and advertising , clearing use of artist likeness. Timing: from shoot date to release date and execution of the promotion 9-12 mesi.

Brand integration consulting

Negotiation of product visibility with film/television producers and networks. Counselling by legal department and studio executive to executed contract, inclusive of lenght of visibility, type of placement and frequency (in case of serial). Following dela finalization, liasing with production crews from production designers and each equipe.

Feature Film per Placement Services Fees

1. Set Decoration:

2. Hands-On:

3. Verbal Mention :

4. Taylor made solutions

Telvision/Muisc Video/Videogame per Placement Services Fees

1. Set Decoration:

2. Hands-On:

3. Verbal mention:

4. Taylor made solutions