The difference between a product placement agency and a PR, media or marketing agency is in the skills that the first has. To know the movie techniques to better understand its potentialities and its defects, to know about set staging and its screenplay, are the main points to obtain a good result. Even to have the chance to follow all the movie’s stages, to guess its potentialities for the products of the Clients are necessary skills but not enough.

The movie’s distribution around the world can influence the success too. A quicker and bigger success in public is guaranteed only if a huge number of copies get distributed. A good agreement with the most important film distributors in the world, guarantee at least to double the viewers with respect to the market (Hollywood, Bollywood or any other). Even this aspect has to be considered and evaluated with the help of an expert. At the end of a research, the duty of a Product Placement Agency is to show the product in the best way, through its interacting with an actor, a scene or the whole story. So, once again, a good commercial product’s knowledge should go, hand in hand, with a good artistic knowledge of the movie. This is exactly the duty of a Product Placement Agency.