…. Because the e-commerce field in Italy has grown a lot. Its value has reached unbelievable results. Maybe it’s the world economic crisis, maybe the less available time to go shopping, maybe the lack of desire, but whatever is a simple click on the PC is much more appreciated than going out to watch the shop windows.
From clothing to electronics, to insurance policies, but it’s the clothing sector which is growing more: there are important brands such as Armani, Prada, Gucci, Energie, Diesel, Pinko, Bata. The last one is Furla, that in November has opened a European web site while the American one has been officially opened in March. And then the story of Loriblu, an artisan company very popular among the ladies of the new Russian middle class. Another popular phenomenon are the virtual outlets where you can find the most important brands discounted until 50%. In Italy, for example, between January and February, the sales have grown of 130% in comparison to 2008. The most visited portals are Born4shop, Saldi privati, Buyvip, Vente.privée. However Internet is not only a good shop for clothing and electronics as another sector which growing a lot, and allows a comparison of prices, is that of the insurances. On the web there are lots of portals dedicated to policies. In March 6sicuro.it (Assiteca Group) has born, the first site that allows to compare freely the insurance prices for cars and motorcycles of the main 18 insurance Companies. From the data processed by 6sicuro.it (with about 1.700 estimates pro-day) it has come out that the cheapest rate is half the most expensive one. In such a world that grows so quickly it is strategic to be found out, to be known and respected. Since then even product placement has had its own web alter-ego which is called Placement Popularity and it is based on concepts such as brand reputation, link popularity or video placement. These are very cheap instruments that allow to verify the results on time and as consequence the chance to optimize the communication or the product in a very short time.
