Some deepenings about product Placement

In the USA this unconventional way of advertising has been used for 15 years and its commercial results are absolute. Thousands of viewers, at times millions, are daily exposed to the product in a prestigious and well-appreciated location, such as a movie before the advertising intrusion, which really does not exist for this kind of promotion. From here the positive perception at the base of this communication strategy.

 TEN REASONS TO PLAN PRODUCT PLACEMENT

1. No advertising overcrowding

2. It’s not an interfering message

3. the following steps do not involve sucharges (in case of film: DVD, Pay TV, summer perfomances, public TV)

 How to enforce a product placement

To tell you the truth, there are some strategies, thanks to experience and good sense, that can help to better an operation of product placement.

Things not to do with Product Placement

A few simple things due to good sense.