In two weeks on theatres of the United States “17 AGAIN” will get out: it’s the last effort of Zac Efron that in this movie coact with Matthew Perry. For the trailer watch as follows: http://www.youtube.com/watch?v=CW9TkWY6Cng.
The production, plot and actors are obviously a guarantee of success, considering that about twenty Big international Companies have decided to invest on product placement in this movie. The two most important brands are Ford and Apple, then follow Audi, Barq’s, Bose, Canon, Cap’n Crunch, Coca Cola, Doritos, Jansport, Lamborghini, M&M’s, Motorola, Pringles, Ray-Ban, Samsung, Spalding, Sprite and Welch’s.
Analysing the different marketing sectors we can find producers of drinks, snacks, breakfast products, mobiles, electronics, rucksacks, sport articles, fashion and car accessories. A carrousel of teenager desires that can influence by sure the public contributing to the boost and consolidation of the brands within the movie. Considering that the production is by Offspring Entertainment (the same of lots of comedies such as Step up 2, Step up 3, and Matador, all by Disney) and the distribution by Warner Brothers it is more than reasonable to think about a huge distribution all over the world markets. This aspect, not at all of minor importance, involves a huge mediatic impact for the brands in the movie to a very low cost.
