It’s just been published a research by Mediamark Research & Intelligence about the videogames among kids from 6 to 11 years old. A market field that, as told in other posts, does not know any crisis. Some of the dates are very interesting for those Companies that want to do product placement through the videogames. A kind of communication that in Italy is not so much exploited while on the contrary, considering the economic results, it should be considered much more seriously by those brands that aim to a younger target. And Annamarie Kelly (responsible for this research) let us know that:
The 87% of kids from 6 to 11 years old in the United States has played to videogames at least once in the last month. This means almost everybody. We should not have any doubt about the importance of such a channel.
The 27% of the kids plays every day and the majority is between 10 and 11 years old. Boys play more than girls and the 15% of the kids plays less than once a week.
The 61% enjoys the adventure/speed kind of games, then sport, fighting, strategy, educational and at last the electronic replies of the classic table games.
It’s interesting to note that the 44% of the kids ask for the help and participation of at least one of their parents. This is important because last week a famous American pedagogue affirmed that the actual trend of buying kids products is changing. Until now we have considered the influence of the kids really determinant. Nowadays a consumer, much more responsible and conscious of being parents, is less inclined to be influenced by his kids’ requests unless really well-grounded.
At the end an important marketing piece of information about the games’ commercial success. More than 63% has affirmed to be influenced in his choice by the opinions of friends and parents. The 18% employs Internet for his choices. Once they have found what they are looking for, the 73% are ready to recommend it to friends and families.
