A research just published in the USA on the efficacy of advertising, has given very important data to think upon.

For example, only a third of the interviewers (selected form the Linkedln portal) believe the advertising to be funny. Another percentage (37%) thinks that it’s really informative. More than half (57%) thinks that advertising really gives interesting info about the product. But the datum we are more concerned in is that 26% that considers the advertising as well integrated within the programmes. In conclusion one person over four accepts the ads breaks and does not consider them negative. From this point of view, a product placement obtains a 100% valuation, above all for its capacity to give fun and to be well-inserted within the programme chosen by the viewer. For what concerns its ability to inform and make people reflect it’s necessary to valuate every single case as product placement has such a wide range. And it’s exactly for this reason that there are specialised Agencies about product placement that are able to make a project, plan and give to their Clients excellent occasions for a media exposition with huge potentialities.