Finally somebody, among those who can really do something for the community, has begun to think about environment respect as economically favourable. The managing director of General Eletric, Jeffrey Immelt, for 2 years has been promoting a media company project to realise and promote “green” actions that has called “Green is Universal”.
The most interesting thing is that Mr Immelt has been able to involve even NBC in the production of a show series about the environment respect. From April 19th to 26th for example, “Miss USA Show” will be realised all around this subject; the same, the next week, for the fourth season of “Future Earth” with further 150hours of programme dedicated to ecological subjects. Even NBC top management, among which Lauren Zalaznick, President of NBC channel dedicated to women and lifestyle, has been reporting for some time a new interest by the public about commercial info regarding products and services environmentally aware. And it’s this news we are interested in.
In fact during all these programmes the ads spots will be about ecological and organic products, as well the product placement that will follow the same direction. NBC has gone further by declaring that two of its most prestigious serials, 52th Floor and 30 Rock, will take part in the operation.
This is a great occasion for all those Companies committed to the planet’s safeguard, that have always found both competitive as well as positioning difficulties. With a very low cost though of great media impact and considering the importance of such event, they would have the chance to get a memorable product placement under any point of view.
For progress: p.latini@oratorio.biz
