Bollywood produces more movies and has more viewers than any other cinema district in the world, even more than Hollywood. It’s quite far, at least this was true until some times ago. The Hindi format is spreading out and getting closer to the western one. Moreover the numbers of the viewers and the producing quality of the movies are extremely interesting for all the world. For this reason (and even for the reason that I really appreciate that particular mood), the Bollywood productions deserve more visibility.

The GS Entertainment for example, is an interesting production studio in Bombay: these days it is finishing the post-production of Lamhaa: an action movie that will be out in December. The set is in Kashmir, once known as an earthly paradise, now at the center of guerrillas, political intrigues, spying and illegal affairs. The everlasting fight between bombs and reason is going to sacrify a territory, Kashmir, that on the contrary could become the spiritual focus point of the world. Quite a hard story about Lamhaa and we know how much difficult this could be for a placement action. Much easier with comedies, teen movies and sentimental movies. But if it’s true that a brand should communicate some values and if it’s true that the movie is even a way to present reality, so far that some brands bored by the usual glossy magazines, can find this kind of hindi movie such a faraway but charming dimension, and a future partner with incredible potentialities.