In the specific list of Tv Product Placements, Coca Cola got the first place both in 2006 as well in 2007. Do you think it could have lost the same chance during the first semester of 2008 ? not at all !!!!… To have an idea of the job done by its marketing office, it is enough to get to know that in 12 months the brand has got recognizable 2990 times. The second place belongs to 24 Hour Fitness with 1765. To reach this result the management office of Atlanta has come to an agreement with successful Productions such as American Chopper and American Idol, that normally do this kind of operations. The first one has placed different brands in a recognizable way 3706 times, while the other “just” 3223.

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