Exactly in one week the most famous Irish Beer in the world will be 250 years old and lots of people believe the celebration will be unrestrained.Guinness likes promotional experiments, as its first example of viral marketing (not to speak about the famous idea of Guinness World Records) At the end of the 80’s there was a small disk with a strange game, where you have to pour draught beer: if you were too quick you lost. It was a genial game, you had fun, learnt how to pour rightly Guinness and connected its brand to millions of people, future Clients. That same idea, after years, has found its good place in Internet and nowadays the viral, the buzz, the guerrilla and other strategies of this kind have become the creative grandsons of this way of thinking.

At last yesterday new info about what’s happening in the marketing dept of Guinness have been whispered around: a GPS application to IPhone through which you can easily find out the nearest place where you can drink draught Guinness. Faithful to its proposition to protect the product quality, the same gadget contains even a manual with “the six steps to obtain a perfect draught beer”, besides a few screensavers and the necessary instructions to drink with moderation. Thus Guinness after videogames and Internet bets on mobiles and puts its logo on the display of any IPhone, for anyone that would like to spend one dollar and 99 to buy this application. And this is maybe the last strange fact. It is not a free gadget, but a sort of product placement paid by the public, and considering the number of lovers of such “Dark Lady”, it’s likely that Guinness could be right once again.