Since time the Tv formats for teenagers are a sort of mix (or “crossover”)between music and light comedy, with a little bit of action, good feelings , humour and comics.The first examples get back to the 60s when the serial “The Monkees” (a sort of stupid Beatles clone) allowed the band to sell more than the real “Fab Four” that they imitated.In the 70s other formulas like the glossy “Partridge Family”, inspired to the true story of Cowllins Family that a few years before had obtained quite a good success in the USA. Even in this case, the record sell-out was quite a good success, in fact both in 2001 and 2005 there were a few rieditions. Again in that years, David Soul, the famous “Hutch” in “Starsky and Hutch” in one episode played the guitar. At the same time his LP was played around and reached the first place in the most important music top tens….. and it was not the last time. In the 80s there was the musical “Fame”, in the 90s the R&B (“Will the Prince of Bell Air”, above all). In the last few years there have been quite two phenomenons: High School Music (the updated version of “Fame”) and the nice Hannah Montana, a sort of mp3 version of Happy Days.
However the most interesting among the recent productions is “The Jonas” by Walt Disney (like most of all appeared in the last 10 years): the daily life of three brothers that are even a famous rock band. Here the success is due to different factors: good music (they have got the Grammy nomination and won the American Music Award) and good TV production, a rhythm and photography style that makes it nice and pleasant. A manic attention is given to the characters’ look (almost a feature of Disney productions), thanks to the supporting role of their costume designer.
There are good chances of visibility for musical instruments, furniture, home accessories (their flat is quite a mixture of design and news of any kind), electronic products and PC, and any kind of objects fit for young, sharp, clever and self-confident teenagers.
Very soon the shootings for the new season will begin and the chance to get placement for all the creative and unknown Italian brands is really huge.
