Pokemon are a phenomenon so famous and consolidated (on every channel and media available), that to speak of product placement is impossible. In fact since June the 1^st, the little monsters will be object of a huge Tie In that for three weeks will go around all the Burger King Shops in the USA and Canada. On August the 24^th it will go to South America for even 6 weeks….I do not have any news about Europe instead. The operation seems to be intelligent and well-planned: for every child menu there will 2 Pokemon cards as gift, plus a gadget. Burger King has offered not only its branches but even a huge promotional campaign with TV spots, In Store material and banner on its web site. The timing of this promotion could not happen in a better moment as the Platinum version of the game has gone out for 3 months and the selling success is based on the collecting mania, that needs to be urged with projects like this. But it’s not all: the Pokemon is ready to send out the movie DVD and above has already planned the new season of its cartoons on Cartoon Network. A succession of dates and events based on two simple game cards, in the most famous public format. It’s so visible to pass quite unobserved… if it weren’t for those monsters….