John Chattman is a media Director and Creative producer from New York who knows a lot about product placement. Just to underline he is one of those that have positively welcomed the Italian law about brand integration and product placement, that despite the rumors (of which I will speak in future post) is a good test. In one of his articles on a web specialized magazine, john Chattman has instead analysed the situation in Great Britain, which is very similar to the American market.

“Sooner or later The United Kingdom should regulate the Product Placement and it will be a law of “opening” not of “closure”, he affirms with certainty that maybe derives from the recent declarations of Andy Burnham. The Uk culture secretary and big opponent of product placement has infact affirmed that he will value with great open mind the bill more or less defined. The bill seems to be focused to regulate only those products aimed to the children and in a minor measure those broadcasted in prime time. Slowly though inexorably even Great Britain seems to welcome this new instrument that, if well managed, is a real resource for the Economy, the Companies and even the Filmmakers that could invest better and more on their projects. He is optimist like only an American Creative producer can be but even pragmatic as lots of us try to be.