During the summer it was drunk on the set of “Sex and the City2” and it has become one of the most famous product placement of this production. One of the most required of this season to tell you the truth, as set in New York (Europe loves it so much), as it speaks about one of the most exclusive circles in the world and because, as happened in the past, it can help some brands to become really famous (Manolo for inst., of which we have already spoken about). But the examples of Bellini’s product placement are so known and well-spread that maybe the two stories can be just one. I suggest you to visit the web site of Canella, the wine Producer that has commercialised the delicate cocktail made by Cipriani. Click on “friends” and what appears will leave you speechless. About 60 seedings from the 50’s until nowadays that are unbelievable. Characters such as Ennio Morricone, Robert Altman, Gianni Morandi, Giuseppe Tornatore, Ferzan Ozpetec, Tinto Brass, Alessandro Bergonzoni, Massimo Cacciari, the King of Benin, Macario, Nicola Arigliano; all famous people very far from the ads considerations, that for some reasons have said yes. And exactly for this reason they have contributed to the credibility of this product that has entered the story as it has done the story.