“2012” by Rolan Emmerich is definitevely lucky. During the first week-end it has collected 65 millions of dollars only in the United States. Even though the amount is huge, it is nothing in comparison with the incredible distribution in more than 105 Countries for a total of 225 millions of dollars in just 2 hours and a half. This means that in 2 hours after its getting out, the Sony production has already got back of the production costs (200 millions of dollars n.d.r.).
Obviuosly we are not interested in such numbers but in the great work behind: a new marketing strategy that has bet everything on the web and the search engines without occupying too much the first places but making the visitor eager to discover here and there the promotion… Even the choice of the subject has been quite bold but it is exactly for this that Hollywood is a great machine of dreams (and money). Congratulations even to Baci & Abbracci, that has been able to dress the main actors of the movie in many important scenes with the help of Alist Entertainment in Los Angeles, the Product Placement agency that has managed this great operation. One year ago this young and bold brand had got faith in this opportunity and now it has been gathering the success throughout all the 105 Countries where the movie will be distributed this week.