The “Space Commander” was going to be 60 years old: the first ultrasound remote control that has allowed “like a miracle” to change channel without getting up from the chair. But just before its birthday, a new generation of device will be available on the market with less button and lots of options. It’s something we are trying even here with the inter-active TV (mainly polls and pay-per-view shopping), the mobile and the wideband. But the truth is that the TV has been considered until now as an entertainment and the remote control as an instrument. With the new instruments instead, TV will become a sort of multi-technological platform, through which it will still be possible to watch a movie, shows and news, but even buy, sell, chat, study, research, control, play and work.It has been sufficient to borrow a little bit of technology from videogames and laptop to offer new services that will completely change our way to consider the most loved and criticized household applicance at home. Lots of channels are ready to offer services until now unthinkable. Among these the chance to navigate in iper-reading way, just through the shows you are watching. For what concerns product placement, it will be sufficient to stop the image and click over the product we are interested in to have the name of the Company, the model, the price, etc….with another click you will get to know the nearer shop and ask to have them delivered at home, paying before and receiving a regular sales check that the TV will print thanks to an internal micro-printer. All this will happens in few months even if such a technological conversion requires 5 years more. At the moment the confusion among the Company producers is about the languages and the protocols. Some multinational Companies propose a remote control with a touch pad as the laptopI, others have a small ball as joystick, others have got inspiration from Nintendo Wii and another one just vocal commands. It’s difficult to say who will be the winner, however for the subscriber a new market is opening with thousands of opportunities, upon which we are already working.