For sure there is a format well developed in the TV entertainment world, the wine and food one.There is the serial by the young international creative chef (Jamie Oliver); the Tv report in the week-end with chefs, sommelliers and famous critics (Vissani, Luca Maroni ecc.), the semiprofessional and deepening one (New Work by Laura Ravaioli) and those for people who have few time but lots of passion (Nigella Express).  Even on the radio there are wine and food programmes (Decanter) or weekly appointments with interesting proposals for the week-end always connected to food. The web, especially, is full of sites about the good table, or video portals with huge amounts of channels for cooking class and degustation, more or less interesting from a quality point of view. For different reasons none of them have ever approached the product placement. The professional productions maybe considering this like a conflict of interest, the minor and independent ones not so interested in the Companies that have potentially proposed themselves. On this base, the project “Five stars Pans”, nominee at the “7 plots for 7 brands” competition presents something new as it has been thought eaxctly for the web and the product placement. Let’s thing about a video on demand, divided into subjects, very short and easy for anybody through the web. The set could be any real or creative location and the placement declinations will go from furniture to kitchenware to wine and food products .