“When the movie camera shoots a product during a movie, its value gets inestimable” The Wall Street Journal

Product placement is a new effective way for introducing a product, explaining and positioning it, through its exploitation and visibility in movies, on TV shows, music videos or videogames.

To plan this strategy, there are agencies able to present the product and/or the brand, to producers, directors, costume designers and set decorators. We can talk about product placement when such a product is used in a very visible and recognizable way in a movie, TV Show, music videos or game. It’s the same even when an actor quotes a brand only verbally (verbal mention) or this appears in a shop window or on a billboard etc.