The sequel of Transformer is get out with the title of “The revenge of the fallen”. As expected, General Motors has obtained most of the product placement about cars though not the one about motorcycle. Megan Fox, who is one of the most charming characters of the big screen, will drive an Aprilia RS125. The brand of Piaggio Group has not failed to promote this great result during the AMA Pro Daytona Sportbyke where a RSV 1000 has participated with a huge logo of the movie itself. An intelligent operation of brand integration, in agreement with the production by sure, to promote the movie during the weeks just before its getting out. It’s logic to think that the operation has been quite unexpensive though sufficient “to be heard” in the Old Continent too.