The American movie season has just closed and the first datas, lists and graphics have been published. Even this year the Brandcameo have been assigned to. The prizes that regard product placement, divided into different categories (the best scene, the best technological placement, the best reality placement, etc) have proposed even the worst ones. A very good signal of maturity by the market, of which the big Companies should always keep in mind

In the special list dedicated to the most present brands in the Hollywood Productions between August 2008 and August 2009, the first Italian brand is at the 30th place. It’s VESPA, with 3 placements seems to be the most loved product made in Italy in America.

At the first places we find brands of American cars, electronics gadgets like mobiles, MP3, videocameras, etc. Fashion seems to have a place apart, it seems to be absent from this list maybe because difficult to trace Its Company or too expensive to employ a quality standard for such a huge category. However our colors would be well represented maybe at the first places too, with brands such as Belstafff and Luxottica that have employed product placement as a good mean of promotion and development.