Interpret is a research society in Los Angeles with two branches in New York and London, and is specialized in monitoring and analysing the entertainment (http://interpretllc.com). Lots of production Companies and international big spenders buy and use the studies of this society to plan their work. Last week a research about the phenomenon of the Web Serials was published and the result has been what different persons of the sector have been thinking for a long time. Passed through the experimental period, the online videos present now some characteristics quite homogeneous and begin to be considered a media with their own language and public. Between the most interesting features there is the dilation of the “prime time”. Contrary to TV that gets the maximum of watchers between 20 and 23 in the night, the online videos have a constant public during all the day long (even in the night), except during lunch time and at the beginning of the night. Such a uniform distribution presents huge advantages as it incredibly rises up the chances that “the product” can be watched by a wide range of watchers as well it gives the chance, through the PC to deepen immediately the contents (even the commercial ones) of the product itself. In fact the 27% of the interviewers affirms to gather information about the ads products during or soon after the vision of the serial (that can be stopped just putting it on pause). The 28% affirms that if they have appreciated the spot or the product placement, they navigate in the sponsor web site for a period as long as the serial itself. The 47% at last, calls the hot line notified by the ads. Moreover the analysts affirm that the attention due to such videos is much more than the one due to TV and more than a third of the public watches the serial with families and friends. Actually there are two kinds of serial, the one completely produced by a sponsor for commercial reasons (see Celia and Chloe, already spoken about in this blog) but good in the realisation (direction, photography, acting, etc) and the independent videos that often present some gaps due to the poor budget though rich in creativity, screenplays, dialogues and inventions. The data coming out from this research should suggest to somebody to plan and project web serials of new generation, where producers and playwriters should propose good products under any point of view, being so able to gather ads from different sponsors already interested in exploring new ways to communicate with the public in a more efficacious way.