An interesting news that is going around these days is worth our attention. Even if the interested people do not know or pretend not to know anything about, it is almost sure that Microsoft and Peter Chernin (ex Chairman of News Corp, founded and managed by Rupert Murdoch) are thinking about a new TV channel for the Xbox owners. At the beginning the cost of the subscription will be almost nothing , one or two dollars maximum and it will allow to the subscribers to download updating videogames, or shows and entertainment programmes for which Fox and Twentieth Century have been reaching an agreement.

Such a novelty is interesting from a mediatic and technological point of view, as well as to fight the wild downloading through the very low cost of the subscription. Important subjects I want to talk about in the future. But this blog is connected to product placement and this is what I want to speak about. It’s well-known that a good market of the placement belongs to videogames; the banners along the cars and motorcicles circuit are with fees, as well the verbal mention and the hands on the famous people, not to speak about the brand integration operations.

At the beginning the planners and the marketing managers claimed that the audience of these products was young or very young. Maybe once but not nowadays: the first generations have grown up employing the products and with them lots of young and less young people. To think this are even Microsoft and Chernin that otherwise would have never substained such a huge investment as the creation of a new channel.

Even the agreement with Fox is an important signal of great ambitions. This background will for sure influence the price list of placement. The videogames will get a greater public and distribution, without mentioning the Tv spin-off (now that there is a dedicated channel) and other possible co-marketing operations. In terms of placement, the videogame has becoming a more consolidated channel, improving its nature.